5 REASONS WHY BEING AN INTROVERT IS YOUR MARKETING SUPERPOWER
When I first quit the 9-5 and started freelancing as a copywriter and marketing consultant I thought that being introverted was the reason I was struggling to show up in my own marketing.
Despite working for just over a decade in marketing and communications teams, as soon as I had to shine the spotlight on myself through a marketing lens – I (wrongly) pointed the finger at my introversion.
There’s a reason why introverts are still quite misunderstood. Introversion is something that even introverts ourselves are still understanding for perhaps the first time. Introverts get mistaken for being shy, unsociable, awkward, socially anxious, lacking confidence or rude because we tend to be a little on the quieter and introspective side of living.
It’s easy to feel overwhelmed as an introvert when it comes to marketing yourself because traditional marketing has played to strengths often credited to extroverts.
Because of this, I want to highlight the reasons that being introverted is actually a marketing superpower.
5 REASONS WHY BEING AN INTROVERT IS YOUR MARKETING SUPERPOWER
1. INTROVERTS GO DEEP
Introverts are great at 1:1 interactions and guess what?
GREAT marketing feels like a deep, intimate, 1:1 interaction between you and your audience.
Lean into this aspect of being an introvert when it comes to crafting your marketing content. Emulate your marketing copy as though you’re having a deep conversation with just one person – picture an existing or past client or even your ideal client.
Because introverts go deep, introverts will tend to identify the big benefits of their offer beyond just the advantages and features of their service or product:
Features are what your offer does, like creating a strategy or offering an eco-based cleaning product.
Advantages are what your offer gives your client, like saving time, and money or being environmentally friendly.
Benefits are the real-world, tangible impacts on your client’s life, things like peace of mind when it comes to finances, knowing your kids aren’t being exposed to harmful chemicals, or investing more energy back into what you love about your business by outsourcing x, y or z.
2. INTROVERTS ARE GREAT AT LISTENING
Great marketing is just great listening.
Great marketing understands its audiences which allows the creation of powerful, impactful and relevant marketing messages that result in desired outcomes.
Most introverts will share being a great listener as one of the traits most valued about them. Tap into this innate quality to listen deeply to your audience, clients, and ideal clients as you’re marketing yourself – whether you’re at the start of your journey, in the middle or scaling.
Through listening and creating responsive content, you do these 3 key things:
Audiences feel Seen, Heard and Validated
Builds Like Know & Trust
Position (or refine) your offer as the solution for them
3. INTROVERTS HAVE A RICH INNER WORLD
Because introverts tend to be introspective and go within to process the world and understand how they relate to others, introverts have a rich well to draw their content from – even if it doesn’t feel that way from where you’re sitting right now.
Reaching into this rich inner world allows you to market yourself in a way that amplifies your unique selling point: you.
The unique selling point for many solopreneurs and small businesses these days is less about their product or offering and all about who they are and what they bring to the experience.
This allows you to show up authentically which costs you less energy. It allows you to share more about how you do what you do, creating aligned, valuable and resonant content for your ideal clients
4. INTROVERTS ARE HIGHLY SELF-REFLECTIVE
Being self-reflective allows you to iterate your marketing messaging and refine it so it better serves your audience.
It’s rare that your marketing messaging is perfect on your first rodeo. That’s why being self-reflective, a trait that many introverts share, is so important.
To reflect, and evaluate what you’re doing, how you’re doing it and most importantly – why you’re doing it.
Leaning into self-reflection allows introverts in marketing to:
Refine their marketing strategies
Plan responsively
Create meaningful marketing messages
Cultivate an intuition about what kind of marketing feels aligned for them and their audiences
Refine their offering to better meet the needs of their audiences
5. INTROVERTS ARE EMPATHETIC
Great marketing is great because it slides its feet into the shoes of its audiences, ties up the laces, walks around in them for a while and gets a real sense of what it’s like to be their audience.
Great marketing knows what their audience’s deepest fears, desires, hopes, dreams, anxieties, and joys are.
This is made easier when you can tap into your empathy – a trait many introverts share.
Leaning on this trait allows you to go deep, to listen, to be self-reflective and align your marketing better to the audiences you serve. This also allows you to create and tweak your offering and your marketing messages to resonate more deeply with your audience and make you, and your offer, more choosable to them.
Tapping into your empathy as an introvert when it comes to marketing yourself allows you to show up more authentically – which costs you less energy and amplifies your unique selling point: you.