INTERVIEW: CHLOE WESTON from TRAUMA CONSCIOUS DIGITAL MARKETING
A virtual cuppa with Chloe Weston of Trauma Conscious Digital Marketing who is a holistic digital marketing strategist for trauma-informed and trauma-focused entrepreneurs and business owners.
UNLEASH YOUR INTROVERTED SUPERPOWERS: 7 MARKETING ACTIVITIES TO HELP INTROVERTED BUSINESS OWNERS THRIVE
Being an introverted business owner doesn't mean you can't thrive in the world of marketing. In fact, introverts possess unique strengths that can give them a competitive edge in promoting their businesses.
3 MUST READ BOOKS FOR INTROVERTS IN MARKETING
Essential reading for introverts who work in marketing or run their own business and need to market themselves.
5 REASONS WHY BEING AN INTROVERT IS YOUR MARKETING SUPERPOWER
Being introverted often gets mistaken for being shy, awkward, socially anxious, unconfident, rude or even unsociable – but it’s none of these things.
Yet I, along with many other introverted business owners, thought it was our introversion stopping us from successfully marketing our businesses.
Here are 5 reasons why being an introvert is your marketing superpower – embrace your introversion and lean into your strengths.
DO I REALLY NEED TO MAKE VIDEO CONTENT TO MARKET MY BUSINESS? (asking for an introvert)
I have a confession to make. Video content, sticking my face in front of my business, sharing my face and taking up space in this way is still a hurdle I haven’t leapt over yet. The irony is absolutely not lost on me given I’m building my business in the marketing space.
MARKETING STRATEGY OR MARKETING ACTIVITY? ONE OF THESE THINGS IS NOT LIKE THE OTHER.
Posting on every social media platform and sending a newsletter out every week, producing podcasts, etc can feel incredibly productive. These things also cost you time and energy even if they seem like “free” and “productive” marketing activities.
Marketing activities, however, are NOT a marketing strategy.
MARKETING WHEN YOU’RE AN INTROVERT
Marketing has a reputation for being an extroverted, pushy, sales-driven vehicle. Don’t get me wrong, the end goal of marketing is to get other people to buy or invest in what you’re offering – but you can market in alignment with who you are just as effectively.
TO NICHE OR NOT TO NICHE?
Niching helps create a baseline that can springboard your communications and decision-making and often helps provide more useful data as a result – but not everyone needs to niche.
YOU CAN’T OUTRUN YOUR MARKETING – IT WILL FIND YOU
This post is for those who feel like marketing is a dirty, gross, slimy thing that we wouldn’t touch with a ten-foot pole unless we had to and we’re actively running from it.
WHAT IS A COPYWRITER AND WHY DO I NEED ONE?
Working with a copywriter allows you to find the words that connect with the heart of your community – while you focus on what you do best in your biz.
As a small business owner, your time is your most valuable asset.
By outsourcing your copywriting needs, you can free up your time to focus on other aspects of your business, such as product development, customer service, or networking.… but what exactly is copywriting?